“Before I Die” festivals are part of a growing social movement to foster reflection about how we as individuals and as a society manage death and dying.


We’re all going to die, yet less than 30% of adults do any end-of-life planning: wills or trusts, advance medical directives or preneed funeral planning. It’s better to talk about our wishes well before death becomes a grim reality and our loved ones can be informed.


“Before I Die” festivals have drawn thousands to events in Cardiff, Wales (UK), Indianapolis, IN and Louisville, KY. “Before I Die” ABQ will be the first such festival west of the Mississippi.


Festival coordinator Gail Rubin, CT, is a pioneering death educator who works with companies to connect with baby boomers concerned about end-of-life issues. A featured speaker at TEDxABQ in 2015, she’s the author of three books on end-of-life issues, including A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die and KICKING THE BUCKET LIST: 100 Downsizing and Organizing Things to Do Before You Die. In a previous lifetime, she was a public relations professional and an event planner.